Chase Dyess, MBA
Chase is a native of Alexandria, Louisiana, specializing in graphic design, illustration, marketing, web development, and AI strategy. His academic journey began with a Bachelor of Arts in Graphic Design from Louisiana College, where he was distinguished with an Outstanding Graphic Design Student Award. After graduation, Chase launched his career at Kinetix, a local marketing firm, where he quickly progressed from Graphic Designer to Art Director during his seven-year tenure.
Currently, Chase is the Marketing Coordinator for the LSUA Division of Strategic Communications and holds an MBA with a Marketing concentration from LSU of Shreveport. Chase spearheads marketing initiatives and visual communications to increase student enrollment, foster campus culture, and elevate the university's brand. His contributions were instrumental to LSUA surpassing its enrollment goals, earning the Strategic Communications team the 2023 Lantern Award of Excellence for Long-Term Marketing from the Southern Public Relations Federation.
Work Experience
LSU of Alexandria
Division of Strategic Communications
2021 - Present (3 Years)
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Developed and implemented graphic design and marketing strategies with measurable goals, targeted campaigns, and strategic actions that contributed to an 11% increase in enrollment and a 4.8% increase in retention from Fall 2021 to Fall 2022.
Devised, executed, and published comprehensive brand identity guidelines and marketing communication protocols, including logo usage, typography, color palettes, and other brand elements, establishing a foundation for consistent and aligned marketing materials across the university. Following the implementation of these guidelines and a streamlined approval process, the dedicated portal received 5,735 page views and 119 Brand Guideline downloads and facilitated 937 approvals for branded materials, demonstrably strengthening brand integrity and governance within the organization.
Conceptualized and produced visually compelling and technically sound graphic design that elevated brand identity and bolstered communication goals. These efforts resulted in an enriched and engaging brand experience across key social platforms: over a year, Facebook Page reach increased by over 165%, median engagement rose by approximately 74%, and Instagram’s reach saw a nearly 80% increase.
Designed, produced, and disseminated high-impact artwork across various media collateral, advertisements, and deliverables. Through strategic collaboration with media partners and vendors, achieved a 33% increase in click-through rate despite a decrease in impressions, demonstrating the increased effectiveness and reach of the marketing campaigns.
Orchestrated strategic planning and implementation of website content updates, significantly enhancing user experience and furthering communication objectives. This approach fueled a 26% growth in new users, a 13.3% increase in total page views, and a 4% reduction in bounce rate.
Managed and evaluated traditional and digital marketing strategies through data-driven reporting and performance analysis, notably increasing lead generation from paid digital advertisements by 180%.
Kinetix Solutions
Integrated Marketing Agency
2014 - 2021 (7 Years)
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Art Director (2017-2021)
Graphic Designer (2014-2017)Provided Art direction and implemented design, illustrations, and brand strategy for print and digital environments.
Led graphic design projects through research, concept, and completion using internal and external resources while maintaining brand guidelines, project deadlines, attention to detail, and client specifications.
Organized tasks, job infrastructure, and graphic design tasks within a specific budget and scheduling requirements. Assisted with outbound sales, new business development, and proposal/RFP development with management and support staff.
Designed and collaborated with developers to implement responsive web/mobile on platforms such as WordPress, Drupal, Squarespace, and Wix.
Education
Master of Business Administration (MBA)
Concentration in Marketing
Louisiana State University of Shreveport, 2023
Bachelor of Arts in Graphic Design
Louisiana College, 2015
Skills
Technical Skills: Adobe Creative Suite, Photoshop, Illustrator, InDesign, Lightroom, Affinity Designer, Canva, ChatGPT, MidJourney, HTML5/CSS3, Squarespace, WordPress, Wix, Sitefinity
Industry Knowledge: Graphic Design, Illustration, Brand Development, Typography, UI/UX Design, Marketing Strategy, Advertising, AI Strategy, AI Prompt Engineering
Community
Public Relations Association of Louisiana
Board Member, 2023 - Present
Member, 2021 - Present
Young Professionals Group of Central Louisiana
Member, 2019 - Present
Board Member, 2016 - 2018
AIGA: American Institute of Graphic Arts
Professional Member, 2023
Recognition
Public Relations Association of Louisiana, 2024
Award of Excellence - T3: Graphics
Award of Excellence - T3: Potpourri
Li’l Chubby’s Poster Design (View Story)
Public Relations Association of Louisiana, 2024
Award of Merit - T2: Special Events
LSUA Shrimp Jam
CENLA 4WARD Nominee, 2023
Central Louisiana’s 4-Under-40 Program
YPG of Cenla & Central Louisiana Regional Chamber of Commerce
Southern Public Relations Federation, 2023
Lantern Award of Excellence - T1: Long Term // Marketing
LSUA “Your Future Without Limits” Marketing Campaign (View Story)
Public Relations Association of Louisiana, 2023
Award of Merit - T2: Short-Term Strategic Programs
LSUA “Your Future Without Limits” Marketing Campaign
Central Louisiana Regional Chamber of Commerce Bizzy Awards, 2017
Best Business Logo: Rapides Parish Coliseum
Louisiana Travel Association Louey Awards, 2017
Tourism Campaign of the Year: Eat Here Cenla
Festival of the Year: Alex Winter Fête
Southern Public Relations Federation, 2016
Lantern Award of Excellence: Eat Here Cenla